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Utm Link Builder

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Frequently Asked Questions

It appends UTM parameters (utm_source, utm_medium, utm_campaign, etc.) to a base URL so you can track traffic and conversions in Google Analytics or similar tools.
Marketers running campaigns (email, social, ads) and anyone who needs consistent, trackable links for reporting.
The tool only builds the URL; it does not validate or shorten it. Very long UTMs can make URLs unwieldy; consider a short link service for sharing.
If you use the API, the URL and UTM values are sent to the backend to build the link. Check the backend privacy policy. Frontend-only use keeps everything in the browser.
Use consistent values (e.g. utm_source=newsletter, utm_medium=email) so reports are comparable. Document your naming convention for your team.
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